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Lead-gen clinic wrap-up notes
Tweet For those who attended our free webinar on lead generation yesterday, we’d like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we...
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Clarity trumps persuasion — and lifts conversions
Tweet Our most recent free webinar included case studies and live optimization focused on subscription-path pages. But the underlying principle we covered is just as important to ecommerce, demand and...
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Shopping Cart Abandonment: How not being annoying can get you 67% more cart...
Tweet This weekend I was paying for the 10 gallons I had just put into my old 1997 Honda Civic, when I decided that I’d purchase a nice cold soda for the road. I pointed out the pump where my fueled-up...
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This Just Tested: PPC vs. banner ads?
Tweet Quality traffic is essential for any marketing campaign. Shoot, it’s essential for any successful business. You could have a highly valuable product (let’s say a real cure for male baldness), at...
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Internet Marketing: Optimizing form fields to maximize conversions
Tweet Some people might think that optimizing a payment form page is a waste of time. But, I would have to disagree. In fact, I would argue it’s one of the most important places to test. And when it...
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B2C Testing: A discount airline looks to increase conversion
Tweet Bmibaby is a low-cost airline that flies from four UK bases to 34 European destinations, and around 95% of its sales come through its website. Because bmibaby is selling a discount product —...
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